The project is located in the Kagithane area, which is basically the center of Istanbul. It's strategic location near the touristic and commercial areas of the city, as well as the support of the Turkish government in building the largest reconstruction projects in the region, makes it a destination for investors and capital owners.
Being close to many universities, malls, and hospitals, is one of the reasons that makes it a great place to live.
Also, the two most important roads in Istanbul, E 80 and E 5 pass by the area, which facilitates moving around the city.
